Spring Pop By Ideas for April & May + Printable Tags

As the real estate market gets busy for the spring season, it’s a fantastic time to re-connect with your past clients, referrers and circle of influence.

Try some of these spring pop by ideas for your real estate business. Each idea has a printable tag linked to make your pop bys super easy to put together.

(Scroll to the bottom for anytime pop-by ideas and more spring marketing ideas!)

Don’t forget the essentials: Pop by bags, cardstock, and a quick-trim paper cutter.

I’ve included Amazon links to make finding and buying your supplies quick and easy and to provide pop by examples. These are affiliate links, and I earn a tiny amount on each purchase using the links - at no cost to you. If you can find it locally, please support local business. Thank you!

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Spring Into Action

Quick and easy to pair with flower seeds, potted flowers or gardening supplies, this pop by is always a hit. Choose from two designs for your printable tag that say "I will Spring into action for your referrals“

Find some great "Growing Houses into Homes" seed packets HERE.

Get the Printable HERE

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These stylish and unique printable real estate pop by tags are ideal alongside your flower-themed pop by gifts. Pair with a mini bucket with flowers or seed packets for a pretty spring pop-by this April or May. Your referral partners and past clients will love that you remembered them. Stay top of mind in your sphere in a memorable way this spring!

Buckets of Buyers are Looking for Homes

Get the Printable Tags HERE

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Earth Day Pop By Ideas

Earth Day Seed Paper Pop By - Click Image for Printable Tags

Earth Day Referrals - Click Image for Printable

Earth Day is April 22nd. It’s an easy event day to deliver a round of pop bys to your top clients and referral partners. There are so many great ideas for Earth Day pop by gifts, like: reusable grocery bags, recycled notebooks, or eco sponges for the kitchen.

For a mailable pop by idea for those long-distance clients, Earth seed paper is a fun and memorable pop by gift.

Don’t forget your recycled paper cardstock and Earth Day stickers!

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This bright and fresh Spring message is sure to be well received. This pairs nicely with any spring pop by gift, beautiful seed paper, flowers, bulbs, a Spring kitchen towel, or a fun Hello Spring sign.

Get the Printable Tag HERE.

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Try a fun door gift pop by for May Day. Make a paper May Day basket and add ribbon for the handle to hang on the door knob, or use a small jar and ribbon to make an adorable hanging pop by gift that your clients are sure to love.

May Day Basket Pop Bys

Get the Printable Tags HERE

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Thank You for Helping

Your clients and referrers always love being remembered and thanked for supporting you in your real estate business. These two watercolor floral tags are nice to pair with a succulent in a mini pot, potted plant or bouquet.

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Cinco de Mayo

Get the Printable Tag HERE

This is a fun and festive pop by for Cinco de Mayo or a take away favor for your Open House. These Nacho kits along with some fun Cinco de Mayo gift bags make putting your pop bys together fast and simple.

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Mother’s Day Pop By Ideas

Your mom clients, neighbors and referral partners will love that you remembered them on Mother’s Day! Here are two fun ideas for your Mother’s Day client gifts.

Pair with Fresh Cut or Potted Flowers - Click image for printable

Mother's Day Pop By Tag - Click Image for Printable

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Spring Home Maintenance List

This is a nice item of value to have made into magnets that will be easy for your contacts to keep.

Discover More Pop By Ideas in the RE Digital Assist Etsy Shop!

4 Reasons To Use Pinterest for Real Estate Marketing

I recently made this list in preparation for a strategy call with one of my clients, so I thought I would formalize it and share it with you, too. It's a basic run-down of why Pinterest is important to your real estate business.

If you haven't implemented Pinterest as part of your real estate marketing plan, I highly recommend you consider it. Pinterest is not just another social media platform; it's so much more! It's also a search engine, and a fantastic way to drive traffic to your website, blog, and landing pages.

1. The 2018 statistics on Pinterest (from Sprout Social) show that 29% of US adults are using Pinterest, and 40% of them have a household income of $100K+, and a whopping 93% of users say they use Pinterest to plan for purchases. These three stats alone show that Pinterest is a good target audience for real estate, but take the time to click over and read some of the other data for yourself!

2. Pinterest is a great platform for getting your name in front of people in your area, and people from out of area who are relocating or looking for investment/vacation properties. When you have a strong strategy for your Pinterest presence that includes good quality local content, you are building your networking and referral potential, and you're attracting buyers and sellers who are in the planning stages of their sale/purchase.

3. The life of a pin on Pinterest is amazing compared to a Facebook or Instagram post. A pin can live on for weeks, months, and even years. If someone saves your pin to their Pinterest, they'll see your name every time they visit that board, and they'll have it there for when they're ready to take action on their next real estate deal or when they need a local referral for their friends and family.

4. The SEO potential for Pinterest is huge. Because Pinterest is a search engine, it often ranks high in Google searches. This is another good way for you to capture your corner of online searches AND drive traffic to your own sites. It takes a good strategy to get Pinterest SEO right, and, honestly, many real estate accounts I've seen on Pinterest aren't leveraging this part of Pinterest correctly. Do your research or hire a pro when it comes to Pinterest strategy and SEO (just make sure they have experience in the real estate industry – Real estate can be it's own animal when it comes to some areas of Pinterest strategy)!

Being a modern real estate pro means having a strong online presence across platforms. When reviewing your marketing plan, be sure that Pinterest has a prominent place in your plan. As with all online marketing – remember, it's a marathon not a sprint.

If you're starting from scratch, I recommend my clients commit to a 3-month plan to start, then re-evaluate. It can take some time to gain momentum on Pinterest, but once you've built a good foundation and have an effective daily/weekly/monthly strategy in place it will be easier to build upon and maintain your business Pinterest.

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